Spain has established itself as Europe’s most dynamic market for branded residences, counting 42 active projects nation-wide that represent over €3.4 billion in total asset value. The Costa del Sol leads this momentum, accounting for over 60% of all branded units in Spain across 23 developments. Driven by year-round climate, international infrastructure, and high-net-worth capital migration, the region has become the undisputed luxury residential capital of Southern Europe.
From frontline coastal sanctuaries in Estepona to high-couture enclaves on Marbella’s Golden Mile and urban flagships in Málaga city, nine landmark projects define the current landscape of serviced luxury ownership.
Explore the Projects
Estepona – Tyrian Residences
Rising directly on Estepona’s seafront, Tyrian Residences marks a turning point for Mediterranean living. Developed by Prestige Expo Group together with BZH Group and designed by Yodezeen and Arata Arquitectura, it introduces the branded residence concept to a frontline coastal location where it previously did not exist—extending this level of design and service beyond Marbella’s traditional luxury core.
What sets Tyrian apart is that it achieves the experience of a branded residence without being tied to a third-party hotel or fashion label. Instead, its identity stems from independent architectural integrity, bespoke craftsmanship, and an in-house five-star hospitality operational model.
The development comprises forty residences spanning from 300 to 1,060 square metres, with completion scheduled for the second half of 2026 and prices ranging between €3.6 million and €8.5 million. Each property combines the generous proportions of a standalone villa with the convenience of a fully serviced residence.
Over 1,400 square metres of dedicated amenities include a 700 m² spa, Technogym fitness facility, private cinema, golf simulator, and a rooftop infinity deck with 360-degree views of the Mediterranean, Gibraltar, and North Africa. Furthermore, the building adheres to the WELL Building Standard Silver framework, integrating medical-grade air exchange, multi-stage water filtration, and circadian lighting systems. Recognized as Spain’s Best Residential Development at the European Property Awards, Tyrian Residences stands as the benchmark for an independent generation of health-centric coastal living.
Marbella Golden Mile – Design Hills by Dolce & Gabbana
On Marbella’s most prestigious avenue, Design Hills by Dolce & Gabbana translates Italian fashion into architecture. Developed by Sierra Blanca Estates, this ambitious project comprises ninety-two branded residences scheduled for delivery in 2027, with prices starting around €4 million.
Each residence will carry Dolce & Gabbana Casa interiors, bespoke furniture and access to a members’ club, pools, spa, private dining and concierge. The design fuses sculptural façades with panoramic views of the Mediterranean and La Concha Mountain.
Beyond its aesthetics, Design Hills represents a new investment frontier for branded real estate in Marbella, combining design heritage with secure long-term value in the heart of the Golden Mile.
Marbella – EPIC by FENDI Casa
Also developed by Sierra Blanca Estates, EPIC Marbella by FENDI Casa was one of the first branded residences completed in Spain. The project offers fifty-six apartments and penthouses priced between €3 and €9 million.
Properties are appointed with custom FENDI Casa furnishings, travertine stone flooring, tailored Italian cabinetry, and expansive outdoor terraces. Residents benefit from an operational 24-hour concierge team, private wellness spa, Technogym fitness center, children's club, and gated security, offering immediate occupancy for buyers seeking a proven track record of asset appreciation.
Marbella Golden Mile – Karl Lagerfeld Villas
Karl Lagerfeld Villas captures the late designer’s unmistakable aesthetic: geometric purity, dramatic plays of natural light, and architectural rigor. Developed by Sierra Blanca Estates, the enclave consists of just five standalone estates, each offering between 1,000 and 1,200 square metres of living space, with prices starting at approximately €15 million and completion set for late 2026.
The homes play with light using glass, dark timber, and reflective metals, while the interiors draw inspiration from Lagerfeld’s Paris studio through monochrome palettes and custom graphic contrasts. Integrated smart home automation and eco-conscious energy solutions underline the project's focus on modern technology.
Marbella Golden Mile – ELIE SAAB Villas
Situated within the gated community of Cascada de Camoján in Marbella, ELIE SAAB Villas offers a private collection of five independent luxury residences perched on elevated plots. Developed by Urbania, with prices starting from €8.3 million and delivery scheduled for 2026, the project blends organic Mediterranean architecture with custom ELIE SAAB Maison interior accents. Each villa features floor-to-ceiling windows, private infinity pools, landscaped gardens, and views stretching across the Mediterranean to Gibraltar.
Casares – MAREA by Missoni
Positioned adjacent to the renowned Finca Cortesín resort in Casares, MAREA by Missoni brings Italian textile design to the coast. Developed by Dar Global, the scheme includes approximately seventy luxury apartments and penthouses priced between €1.9 million and €4.5 million, with completion expected in mid-2027.
Interiors showcase Missoni Home’s signature geometric patterns and vibrant color schemes. Owners gain direct access to Finca Cortesín’s championship golf course, private beach club, and spa facilities, alongside 24-hour residential management and housekeeping services.
Benahavís – Tierra Viva by Automobili Lamborghini
Set into the hillsides of Benahavís, Tierra Viva marks Automobili Lamborghini’s first residential venture in continental Europe. Developed by Dar Global, the enclave features 53 individual luxury villas divided into three tiers (Esmeralda, Zafiro, and Diamante), with price tags ranging from €3.6 million to over €10 million and completion targeted for 2027.
The homes showcase sharp exterior contours, hexagonal geometry, and supercar-inspired interior details, complemented by private car elevators, rooftop entertainment decks, infinity pools, and elevated views of the Mediterranean coastline.
Marbella East – Four Seasons Private Residences
Representing one of the largest hotel-backed residential investments in Southern Europe, Four Seasons Private Residences Marbella spans over 320,000 square metres of coastal land in Río Real. Developed by Immobel and Fortuner Group and designed by architect Richard Meier, the master plan encompasses 136 private residences and 40 standalone luxury villas alongside a 5-star Four Seasons hotel.
With delivery planned in phases starting from 2029, the complex will feature two private beach clubs, an international dining village, and hotel-serviced property management, setting a new benchmark for global hospitality brands in Marbella.
Málaga City – Sierra Blanca Tower
Located directly on Málaga’s seafront promenade, Sierra Blanca Tower brings hotel-style branded amenities to an urban high-rise setting. Developed by Sierra Blanca Estates, the completed 21-story tower comprises 69 urban luxury residences with prices ranging between €1.5 million and over €5 million. Residents enjoy access to an indoor spa, rooftop infinity pool, dedicated co-working spaces, and concierge services integrated through a mobile app, catering to executive buyers and urban investors.
The Shift Toward Fully Serviced Ownership
The expansion of branded residences across the Costa del Sol reflects a fundamental shift in high-net-worth ownership preferences. International buyers increasingly favor turn-key maintenance, 24/7 security, professional rental management, and health certifications (such as WELL) over traditional standalone villas that require independent staffing and operational upkeep.
With upcoming pipeline developments like Los Llanos Branded Residences—led by Rafael Nadal, Abel Matutes, and Sierra Blanca Estates—planned for Estepona’s eastern coastline.
With direct international connections through both Málaga and Gibraltar airports, strong demand from Europe, the Middle East and North America, and 320 days of sun a year, the Costa del Sol is consolidating its role as the European capital of branded residential living.
To receive floor plans, off-market availability, or financial ROI projections for Tyrian Residences, contact our sales executive team directly at info@tyrian.es or visit our private preview suite on the Estepona Promenade.
