The rise of the executive nomad is redefining global mobility. Enabled by technology, this new class of high-level professionals (entrepreneurs, founders, and senior executives) can live and work anywhere. Unlike younger digital nomads, they often relocate with their families, seeking international schools, healthcare, and high standards of living.
Why Málaga is No. 3 Globally and No. 1 in Europe for Executive Nomads
According to the Savills Executive Nomad Index 2025, Málaga ranks third globally, behind only Dubai and Abu Dhabi, and ahead of Miami and Lisbon. It also tops Europe, outperforming Palma (6th) and Barcelona (7th).
Málaga’s appeal lies in its Mediterranean lifestyle, strong cost advantage, and robust infrastructure. The city offers fast digital connectivity, direct flights to global capitals, and over 320 days of sunshine each year. International schools and a growing network of private hospitals make it an attractive option for families. As Savills notes, Málaga is “cosmopolitan, welcoming, and easy to adapt to,” combining authenticity with a vibrant international community.
The Costa del Sol’s Rise as a Prime Luxury Real Estate Destination
Málaga is the gateway to the Costa del Sol, one of Europe’s most dynamic luxury real estate markets. The region rivals the French Riviera and Monaco, attracting UHNWIs from the UK, Scandinavia, Central Europe, the US, and Latin America. Demand is driven by its lifestyle: world-class golf, gastronomy, marinas, and cultural heritage.
Property values in Estepona alone have grown by 20% in the past two years, underlining its momentum. For family offices and wealth advisors, the Costa del Sol offers a rare combination of capital appreciation, rental demand, and lifestyle appeal.
From Private Villas to Branded Residences on the Costa del Sol
Today’s international buyers seek more than large villas. The growing trend is towards branded residences, fully serviced apartments with concierge, security, wellness, and hospitality-grade amenities. This model saves time, delivers privacy, and creates a turnkey experience, a priority for UHNWIs managing homes worldwide.
Estepona: The New Hub for Quiet Luxury and Property Investment
Among coastal towns, Estepona stands out. Once overshadowed by Marbella, it is now a hub for quiet luxury living. Urban improvements, cultural investment, and fine dining have transformed Estepona into a refined, family-friendly destination while keeping its Andalusian charm.
The flagship development is Tyrian Residences, a seafront project developed by Prestige Expo and BZH Family Office. With architecture by award-winning studio Yodezeen, Tyrian introduces WELL-certified standards to Spain’s residential market.
The project offers 40 residences from 300 to 1,000 m², with panoramic sea views, private super-garages, a rooftop infinity pool, and 1,400 m² of wellness amenities. Prices start at €3.6M, and more than 50% of the units are already sold.
Why Invest in Málaga and Estepona Luxury Real Estate Today
For UHNWIs and luxury property investors, Málaga and Estepona provide:
- Prime Location: First-line seafront properties with direct access to Marbella, Sotogrande, and Gibraltar.
- Capital Growth: Estepona property prices have risen 20% in two years.
- Strong Connectivity: Direct flights from Málaga to London, Paris, Frankfurt, Dubai, and New York.
- WELL-Certified Developments: Health and sustainability embedded into luxury living.
- Exclusivity: Limited supply of high-end residences, ensuring long-term value preservation.
Málaga and Estepona as Long-Term Strategies for UHNWIs
Málaga’s position in the Executive Nomad Index validates the Costa del Sol as more than a holiday retreat, it is a permanent base for global executives. The combination of lifestyle, connectivity, and investment returns makes it one of the most compelling luxury real estate markets in Europe.
The Costa del Sol, and particularly Estepona with projects like Tyrian Residences, represents both a lifestyle upgrade and a secure long-term asset.
