From Property to Legacy: How Tyrian Residences Responds to Modern Family Priorities

The Julius Baer Family Barometer 2025 confirms what many family office professionals have long observed: the priorities of ultra-high-net-worth families have fundamentally shifted. Legacy planning, security concerns, and the need for seamless service integration now rank alongside traditional wealth preservation. These factors shape decisions about where families live, how they structure their time, and which assets deserve long-term attention.

For families dividing time between multiple jurisdictions (over 80 per cent have connections to more than one country, according to the research), residential property has evolved from a lifestyle choice to a strategic consideration. The question is no longer simply about location or aesthetics, but about which properties actively address the operational, security, and legacy challenges that define modern UHNW life.

How Are Modern Families Redefining Legacy Through Multi-Generational Living?

Building family legacy has emerged as a top-three concern for UHNW families globally, appearing in this position for the first time in the Family Barometer’s history. This shift reflects a deeper question: how do families transfer not just wealth, but values, traditions, and connection across generations?

Financial instruments handle wealth transfer efficiently. What they cannot do is create the physical and emotional spaces where families gather, reconnect, and build the shared experiences that form the foundation of lasting legacy. This requires intentional design at the residential level.

Properties that accommodate multi-generational living without sacrificing individual privacy address this need directly. At Tyrian Residences in Estepona, homes range from 300m² to over 1,000m², designed for connection and privacy in equal measure. Now entering WELL Silver pre-certification, Tyrian stands as the first fully serviced beachfront residence on the Costa del Sol built around principles of well-being and quiet luxury. Its 700m² spa, rooftop infinity pools, private cinema, and entertainment spaces form the setting for shared family moments rather than shared assets.

The financial dimension aligns with legacy thinking as well. Unlike other coastal enclaves, Estepona has combined urban development with sustainability through a comprehensive regeneration strategy that has made it a model for planning and quality of life. Property values have risen by more than 55 per cent over the past three years, while international demand—primarily from Northern Europe, the United Kingdom, the UAE, and the United States—has grown by 25 per cent. For families building generational wealth, this combination of lifestyle utility and capital preservation addresses both the emotional and financial aspects of legacy planning.

How Does Tyrian Residences Make Daily Life Effortless for Global Families?

UHNW families often work with family offices to coordinate wealth management, tax strategy, estate planning, and multi-jurisdictional complexity. According to the Family Barometer, around 40 per cent of UHNW families now have or are served by a family office. These structures are essential for managing the strategic dimensions of significant wealth.

What they typically do not handle, however, are the immediate, location-specific operational needs that arise when a family arrives at one of their residences. This gap creates friction, particularly for families dividing time between multiple properties and countries.

At Tyrian Residences, a 360-degree concierge service addresses this challenge comprehensively. Through an exclusive residents’ app, families access 24/7 support with the discretion and professionalism expected at this level. The service handles everything from daily conveniences to complex administrative matters, including local paperwork coordination that would otherwise require time and local knowledge.

The attention to detail extends beyond standard concierge offerings. When a family plans to arrive, their vehicle is prepared and ready. Household preferences are anticipated. On-site chefs coordinate private dining. Chauffeur services are arranged seamlessly. The result is that families arrive to a residence that functions immediately, without the typical friction of coordinating local services or managing staff remotely.

The physical infrastructure supports this model. Twenty lifts serve just 40 residences, with dedicated service lifts that completely separate staff operations from resident circulation. Penthouses feature private lifts from supergarages (accommodating up to five vehicles) directly to the residence. Full-time professional staff are present on-site, providing immediate responsiveness.

For families with established family offices, this creates operational efficiency. The family office continues managing strategic wealth matters, while Tyrian handles the practical details of daily life at the residence. For families without family offices, it provides household-level support without requiring them to build that infrastructure. In both cases, the result is simplicity and seamless living—particularly valuable when families are travelling or managing responsibilities across multiple countries.

Why Are Families Choosing Estepona as a Stable Mediterranean Base?

Political stability has consistently ranked among top concerns for UHNW families over the past two years. The Family Barometer identifies it as the number one societal concern in Europe and a top-three priority globally. Regulatory shifts, geopolitical tension, and economic uncertainty are driving families towards geographic diversification—not just of assets, but of lifestyle anchors.

Spain offers a compelling position in this context. Political stability, transparent legal frameworks, established rule of law, and a mature infrastructure for international residents create a foundation of predictability. The Costa del Sol specifically benefits from over 320 days of annual sunshine and average temperatures of 20°C, supporting genuine year-round living rather than seasonal use.

Estepona’s approach to urban planning distinguishes it within the region. The municipality has pursued a comprehensive regeneration strategy that balances development with sustainability, preserving character while improving infrastructure. This thoughtful planning has contributed to the area’s 55 per cent property appreciation over three years, while maintaining quality of life and environmental standards.

The practical infrastructure matters significantly. The Hospital Costa del Sol in Marbella is currently undergoing an €86 million expansion to meet growing demand. The region hosts over 20 international schools offering British, IB, and American curricula, including established institutions such as Aloha College, Sotogrande International School, and Atlas School. Málaga and Gibraltar airports provide direct connectivity to major European and international cities.

For families pursuing geographic diversification, these operational details prove as important as lifestyle appeal. A residence is only viable as a family anchor if healthcare, education, connectivity, and urban planning meet the standards UHNW families require and expect.

How Is Security Integrated Into the Design of Tyrian Residences?

Perhaps the most striking finding from the Family Barometer is the heightened concern around safety and security. Research indicates that 92 per cent of family offices managing over $500 million experienced security incidents in the past year. These threats span physical security, cybersecurity, and data privacy. For UHNW families, security is no longer a supplementary concern; it is foundational.

Residential security requires layered thinking. Physical security forms the base: 24-hour professional staff, controlled access points, comprehensive surveillance, and architectural design that inherently supports privacy. At Tyrian, this includes double checkpoints at all entry points, smart card access integrated throughout the property, and discreet video surveillance positioned to provide coverage without intrusiveness.

Digital security matters equally. Any system that consolidates family information—service requests, travel coordination, household management—becomes a potential vulnerability if not properly protected. The residents’ app at Tyrian employs encrypted channels and secure data protocols for all communications and transactions.

The separation of circulation systems deserves particular attention. When staff movements are routed through dedicated lifts and corridors, separate from resident circulation, it significantly reduces both security risks and privacy intrusions. For UHNW families accustomed to discretion, this operational detail often proves more valuable than amenity lists.

With only 40 residences total and architectural design that prioritises privacy through spatial separation and controlled access, security and discretion are embedded in the project’s structure rather than added as afterthoughts.

What Makes Tyrian Residences a Strategic Choice for Modern Families?

What emerges from both the Julius Baer research and broader conversations within the family office community is that UHNW families in 2025 are thinking systematically about residential choices. Properties are being evaluated not merely for location or design, but for how they address specific operational challenges, security requirements, legacy goals, and long-term value preservation.

Developments that understand this shift design accordingly. Tyrian Residences, with 50 per cent of its 40 units already sold and completion scheduled for H2 2026, reflects this evolution. The project addresses the priorities identified across the family office community: spaces designed for multi-generational use, 360-degree concierge services that handle everything from daily conveniences to complex administrative matters, WELL Certification, comprehensive security infrastructure embedded in design, location in a municipality with proven commitment to sustainable urban planning and political stability, and a long-term ownership model that preserves residential character.

For UHNW families and family office professionals evaluating residential options, the relevant question is no longer “where do we want to live?” but rather “which residence actively addresses the specific challenges we face?” Increasingly, the answer requires looking beyond lifestyle marketing to examine the operational, security, legacy, and governance dimensions that properties either solve or ignore.

The shift from viewing property as lifestyle amenity to viewing it as strategic life infrastructure marks a fundamental change in how UHNW families approach residential decisions. Properties that recognise and respond to this shift continue to attract demand from families seeking not only beautiful spaces but also thoughtful solutions to the complexities of modern wealth.

Discover more stories about Tyrian Residences and the lifestyle that defines Estepona. To learn more or check current availability, contact us, our team will be pleased to assist you.