When it comes to long-term ROI in prime real estate, Estepona is a rising star on the Costa del Sol.Tucked between the Mediterranean and the mountains, Estepona has become one of the most compelling real estate destinations on the Costa del Sol. It forms part of the region’s Golden Triangle—alongside Marbella and Benahavís—a cluster known for high-end developments, world-class infrastructure and enduring global appeal. Within this triangle, Estepona stands out for its calm rhythm, cultural authenticity and long-term vision.
Far from the noise yet fully connected, it balances traditional Andalusian charm with forward-thinking urbanism. A town rooted in heritage but aligned with the future—a combination that not only enhances quality of life, but often results in lower running costs, higher efficiency and stronger investment resilience.
Its rise has been quiet, consistent, and increasingly attractive to internationally minded buyers seeking more than just a seasonal residential property. In Estepona, value is both tangible and lasting—and the returns are supported by real fundamentals.
Strong growth, sensible yields
In 2025, Estepona leads the Costa del Sol in property appreciation, with a 16.1% year-on-year increase in average sales prices (Idealista, April 2025). New developments in Estepona are now reaching prices between €7,000 and €9,000 per square metre, marking a new benchmark for the city’s high-end residential market.
For investors pursuing buy-to-let strategies, the rental market remains stable. Long-term rentals typically yield a gross return of 3.5% to 5%, depending on the location, property type, and level of management (Engel & Völkers, 2024). Professionally managed short-term rentals during high season can surpass those figures.
International confidence
Estepona’s real estate momentum is fuelled by robust foreign demand. In January 2024, Diario de Sevilla reported that approximately 90% of home sales on the Costa del Sol were made to international buyers—a pattern that firmly includes Estepona and continues to grow steadily each quarter.
While British and German buyers remain active, Cadena SER noted in March 2024 that Dutch investors have overtaken them in new-build property purchases, following regulatory changes in the Netherlands that have made Spanish property increasingly attractive.
According to Estepona Info (April 2024), more than €3.2 billion in development projects are currently underway in Estepona, largely within the premium residential and branded segment, reflecting sustained confidence from global investors.
What supports the ROI?
Several factors reinforce Estepona’s steady investment appeal. Year-round demand from international residents, remote professionals and relocating families ensures consistent interest. New developments prioritise sustainability, architectural integrity and long-term liveability. The town continues to invest in infrastructure, cultural assets and connectivity—strengthening its international profile. All of this adds lifestyle value, supporting both long-term rental demand and strong resale potential in a market that favours quality and permanence over speculation.
A market with margin
Unlike saturated luxury markets, Estepona still offers room for appreciation. The town is evolving—but at a measured pace, with planning discipline, environmental awareness and increasing global appeal.
It combines high-end developments with a sense of authenticity, drawing buyers who value understated sophistication. For those seeking a property that delivers both lifestyle and long-term financial value, Estepona presents a unique opportunity: reliable performance now, with untapped potential for the future.
Discover why Estepona is emerging as one of southern Europe’s most attractive markets—and what makes it a solid investment for discerning buyers. Explore why UHNWIs choose to live year-round on the Costa del Sol, how WELL certification can enhance long-term property value, and what sets Tyrian Residences apart. Visit our blogs for in-depth insights on lifestyle, wellness, and investment.
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